Verallia Portugal received the communication stars award
Last 29th of October 2015, Verallia Portugal received the Stars Communication Awrad from Saint-Gobain, for its Advertising Campaign composed of 7 ads promoting the glass characteristics featuring some of the market segments in which it operates, wines, sparkling wines, port wines, beers, olive oils and jars.
The ceremony took place in Paris, in Eiffel Tower, and rewarded this campaign based on differentiation which features glass as pure packaging material and reliable, pointing as the best choice to protect the drinks and food, enhancing the beauty, safety, transparency and trust of glass packaging. This innovative advertising campaign calls also emotional side and to associate the glass values and memories.
The Award was delivered by Mr. Pierre-André de Chalendar (CEO of Saint-Gobain) to Mr. Jean-Pierre Floris (President of Verallia) and Cristina Nobre (Responsible Marketing in Verallia Portugal).