Verallia Portugal presents new advertising tarps on its trucks

Verallia Portugal presents new advertising tarps on its trucks

This year, 2021, Verallia Portugal updated the image of the tarpaulins of the trucks that transport the glass containers to their customers.

With this new image, Verallia demonstrates the glamour and sophistication that packaging glass demands. Through its aesthetics, it intends to appeal to new positive emotional and sensorial experiences, provoking a "real" feeling of identification by remembering tastes, moments and dreams. This image humanizes the products and creates an affective relationship based on proximity to its customers and the essence of glass with quality, innovation and excellence.
Thus, Verallia Portugal gathers in a "family photo" some of its products and presents the best that packing glass has to offer through the personification of the products as well as, highlights the benefits of this material as the best choice to protect drinks and food being safe and healthy.
The surrounding narrative of the advertisement indicates that Glass has life and is the best option: "GLASS. LIFE ALWAYS AT ITS BEST. Glass makes everything brighter, more intense, more tasty. And not only our food and drink, but also our best moments. It is transparent: with glass, life itself becomes fuller".