Verallia Portugal and its presence on the Seminar “Innovation for Circulation”

Verallia Portugal and its presence on the Seminar “Innovation for Circulation”

On the 4th of April, Verallia Portugal made its appearance on the Seminar “Innovation for Circulation” which took place on Lisbon Auditorium of the Portuguese Engineers Order. The company was invited to discuss the theme “Innovation on the Industrial Processes”.

The main purpose of this seminar, organized by CELPA- Association of Paper Industry, with partnership with BCSD- Business Council for Sustainable Development- was to share the technical and scientific development that has been made by paper pulp and paper industry as well as other industry sectors, with the commitment of identifying and conceiving solutions capable of powering circular economy.

With the theme “Innovation on the Industrial Processes”, Cristina Nobre, Responsible for Marketing and External Communication of Verallia Portugal, has addressed several topics focusing on three areas, which are:

- The company’s environment approach with the bottle range ECOVA, which answers to a crescent need of the market for sustainable choices, where the client contributes to environmental protection, as it is a “nature-friendly” bottle. On the bottom of every ECOVA model, it is engraved the “infinite” symbol, that leads us to the fact that glass can be recycled until the very end, as well as allowing the customer to have an easy recognition of the product.

- The product area, with the recent innovation, VEO finish – Verallia Easy Open, an easy and safe opening system, which enhances the bottle image after its first opening, thanks to a notch that sets where the capsule should be cut.
The capsule goes off perfectly in a clean cut, improving the bottles’ image. This process adds value to the wineries, especially because it doesn’t imply any change, neither in the capsule nor in the bottling line.

- Service Area with Virtual Glass, a free application which create fast and realist simulations of packages (bottles and jars) in 3D glass with labels (front and back) digitalized. This application allows interacting with the chosen bottle, modifying its characteristics, labeling it and putting its capsule. With this technology of virtual reality, real bottles can be compared and simulated within the same screen.

The event has also benefited from the presence of the Environmental Minister, João Pedro Matos Fernandes. On his speech, he questions: “Are the companies prepared for circular economy? Not yet! The economic crisis has been an opportunity for learning to do more with fewer resources.
Although we made progresses by means of efficient procedures, we have to innovate on the ways we do and sell. Companies are on the epicenter of a transition to a circular economy and they have to show that it is possible to make a change.”

Marco Lucisano, Director Papermaking & Packaging from Bio-Economy division of RISE – Research Institutes of Sweden defended that “circular economy will only prevail if we work together, if we are willing to recall to the demonstration economy of those who create new ideas, implement them and share with their partners.”

Therefore, Sofia Santos, General Secretary of BCSD Portugal affirmed that “with the emergence of the circular economy there are many sectors which have to reinvent theirselves and this reinvention implies great changes in the terms of design and processes. Nowadays, in Portugal, there are a group of sectors on which design has a defined essence, like textile or footwear, but the doubt remains: are the principles of circular economy combined with design? The path outlined by the companies need to include variables of environmental research and circular economy at design.”