Verallia Portugal gave a new shape to Licor Beirão bottle
Licor Beirão presents itself to the public with a new image. This new bottle, developed by Verallia Portugal allows further beautify this Portuguese product. The label and cordon have also been changed, allowing a total "refresh".
Licor Beirão has for long been known for its taste and quality but a permanent renewal and innovation is necessary, due to the demanding domestic market as well as the growing internationalization, where the brand seeks to assert itself more and more.
Design changes are notorious and the consumers approved. The new bottle has sage label and a revivalist insight with the satin cordon around the neck bottle. The Licor Beirão can be purchased within a new box / packaging which has also been renovated and now features symbols of Portuguese culture.
The goal of Licor Beirão is to make a "refresh" for this very special liquor and also modify the bottle, improving its shape and increased neck, making it higher. The Verallia Portugal was the industrial unit responsible for creating the new model for Licor Beirão and for its production. In fact, the brand wants to communicate new fresh values to its consumers.
Once again, we see reflected the work of all teams according customer’s needs, include in projects of Research and Technological Development, with the financing of EU funds (POFC). Verallia Portugal was, once again, involved in a big national project. In terms of innovation projects, Verallia Portugal always search the best results for client based in a real team work.