Sogrape makes historic acquisition in the UK
In the continuation of the strategic partnership initiated in 2017, the Soprage managed to acquire a majority position at Liberty Wines, one of the most important and recognized wine distribution companies in the United Kingdom. Despite the uncertainty caused by Brexit, Sogrape invests in the market with a long-term vision to reinforce its competitive position.
Through a strategy of value creation for the brands of Soprage, it is now holding a majority position in the shareholder structure of Liberty Wines, taking control of the company which, was elected this year for the second consecutive time as "distributor of the Year" by the International Wine Challenge. In this way, it contributes to the long-awaited affirmation of Portuguese wine.
"Strengthening this alliance with Liberty Wines will enable Sogrape to benefit from the strong skills of the English distributor to achieve greater visibility and representation for our wines in what is now a key market for the Group and which, with this step, assumes new relevance ", assures the President of Sogrape, Fernando da Cunha Guedes. According to the results achieved over the past two years, Sogrape's portfolio grew by 30% in the United Kingdom and sales of brands such as Casa Ferreirinha, Herdade do Peso, Quinta dos Carvalhais and Azevedo doubled in the market.
Source: Marketing de Vinhos