Olive oil Gallo reveals the secrets to reach 100 years
The secret to reach the 100 years was revealed by the brand who always accustomed the Portuguese to hear the phrase "singing since 1919". This year's campaign was created by BBDO that through a film shot in places like Buçaco, Arrábida and Ribeira do Cavalo Beach, celebrates the centenary of the Gallo olive oil.
"We celebrate 100 years of proud existence for what the past has given us, and enthusiastic about what the future will bring us. This is a campaign totally focused on the main responsible for this route: the consumers. It is with them that we want to celebrate, it is for them that we are working, and hopefully this campaign represents for them, what it represents for us: the start of something very special “, says Susana Costa, head of marketing Europe Gallo brand. Refers that "The success of our brand in Portugal is also a reflection of what has been the success of some of our campaigns that, decades later, are still part of the emotional patrimony of our consumers".
In this year 2019, in addition to the campaign for centenary celebrations, there will also be launch of limited editions and other news.
Source: Meios & Publicidade