New campaign of Pedras created in nature
The new advertisement of Pedras with Gas 100% natural is based on its origins, which reinforces the “unique and natural” composition of mineral water. The campaign was run by ‘BBDO’ which is the advertising agency responsible for creativity, ‘Quioto’ the producer and ‘Initiative’ the media agency.
Maria Estarreja, director of water, cider and other sponsorships for the Super Bock Group, explains that “the new Pedras campaign is a tribute to nature and the unique water it gives us”. It also states that "The credentials of naturalness and quality of Pedras are reinforced in this new wave of communication that is, above all, an inspiration for consumers looking for natural and healthy options in their daily lives."
The advertisement begins underground and ends at the surface, taking the viewer on an upward path achieved through a single movement, as if the Pedras water emerged. The campaign will be broadcasted on televisions and digital platforms, as well as being present in outdoor advertising and displays.
Source: Meios & Publicidade