New Campaign of Esporão
The new Esporão campaign that was starred by the workers of the company, aims to show the need to slow down today. The name of the campaign is "Slow", which also gave rise to a manifest.
According to a study by the Portuguese Catholic University on a more peaceful lifestyle in Portugal, it is concluded that those who slow down tend to be happier. Esporão Marketing Director, Catarina Santos, explains that “This campaign is a challenge for all of us, questioning the obsession of modern society to want to do everything faster. When, on the contrary, slowing down brings us more happiness. In Esporão following the rhythm of nature in our production is something that already guides us. For us, slow is better”.
She adds that “it is a genuine campaign in its message and form. The Esporão collaborators literally gave the face and ‘KesselsKramer’ agency helped us tell our story”. The KesselsKramer’s creative director, Gijs Van Den Berg, says the story “needs to be based on the true character of the brand. 'More. Slowly. ' it's not an empty feeling, it's a philosophy that sustains everything that Esporão does.