Gallo reinforces the idea that "olive oils aren’t the same"
The Portuguese brand of Gallo olive oil returned to put on air the multimedia campaign that challenges consumers to discover the its intensity of flavor. Available in television, in digital and in point of sale, the campaign main objective is communicate, again, to consumers the new segmentation of the brand focused on intensity of olive oil flavor. With the launch, the brand intends to "strengthen the bet in innovation and valorization of the category, allowing a streamlined and informed choice for consumers," explains in press release. The intensities scale of flavor is visible through an icon present at the olive oil bottles and has four different degrees of flavor intensity.