Luso Water - New bottle in partnership with Verallia Portugal
The Luso Water (Água de Luso), by Central de Cervejas e Bebidas, mineral water brand, released a brand new glass bottle, the first one since 1903, in partnership with Verallia Portugal. The brand bet on a sophisticated and modern design to strengthen their link to the consumer.
The new bottle presents an iconic silhouette and a relief of the brand’s logo (Pureza 1852) placed on the lower half of the container. Besides being aligned with the Premium segment of the glass bottled waters, the new bottle delivers more prestige to the Point of Sale. The bottle also presents a new cap (screw cap) that opens easier than the previous one.
The new lable of the Luso presents an illustrative image of the National Buçaco Forest, the place where the Luso water springs, classified in 1903 as “most pure” and “light and most pleasant taste” by the noteworthy French Chemist, Charles Lepierre.
The new bottle will replace the old one in retail and is available through the HORECA channel and at supermarkets and megastores, in 25cl, 50cl and 1l capacities (reusable).
“This design driven renewal allows a better emotional link with the consumers of a brand that constantly renewed their packaging, through the improvement and update of the brand’s labels and caps. This is another step forward for a brand that wants to keep being the prime brand of the Portuguese consumers”, declares Luís Prata, Director of the Water & Soft Drinks Business Unit.
The Luso brand continues to innovate and also enters in a new market segment by launching the Luso with gas. Now, the brand offers its customers two unique options (Luso mineral and Luso with gas) with all confidence and the quality of Luso. This sparkling water is available in mineral/natural (green glass bottle) and lemon (white glass bottle) in bottles of 25cl in the Horeca channel and in hypermarkets and supermarkets in 6x25cl format (mineral/natural) and 4x25cl (lemon).
With this new model, Verallia Portugal strengthens their connection to the client, exhibiting innovation and flexibility capable of releasing to retail a product full of sophistication, differential and quality.