Dolphins thank the purchase of glass packaging

Dolphins thank the purchase of glass packaging

In june, through an innovative initiative, Friends Of Glass sought to raise awareness of the public about the importance of preferring infinitely recyclable products. The virtual resource is activated with each glass packaging product sold.

Whenever the barcode of a glass product is recorded in self checkouts, dolphin images and sounds appear to thank customers for their choice and for the preference of glass instead of other packaging, like for example, plastic. This moment happened at a supermarket in Lisbon and the feedback from the costumers was very positive.

Most of the trash present in the oceans is due to plastic, which is increasingly putting at risk the lives of marine animals. The aim of this initiative by Friends Of Glass is to encourage consumers to buy products in glass packaging for three reasons: health, taste and sustainability. One of the strong arguments used is that the glass is infinitely recyclable, which makes it a material that has much more advantages and benefits over others.

Source: SA.Varejo