Verallia Portugal presents its new advertising campaing
Right after summer and to cheer up the “rentrée”, Verallia Portugal exhibits a new advertising campaign formed by 5 advertisements, each of them representing a market sector on which the company operates.
The purpose of this publicity campaign was to show the best that container glass has to offer, through emotion and product impersonation, as well to enhance the benefits of this material making it the best choice to protect beverages and food as being safe and healthy.
Glass containers are part of our everyday life, and this campaign expresses it through a creative perspective.
The first announcement presented on february, directed to wine table sector, is named by “Prazer” (Pleasure), and it presents with glamour and sophistication a wine bottle “seated” at the table with the following statement: “VIDRO. A VIDA SEMPRE EM CHEIO” (Glass. Life to the Full). Glass turns life more luminous, more intense, more flavourful. It concerns not only our food and beverages, but also our experiences. It’s seamless: with glass, life becomes fuller as it is”.
The remaining advertisements have the same statements but the setting varies. For the glass jars, the subject is “Sabor” (Flavour), with products referring to the nature. For sparkling wines, the subject is “Charme” (Charm), with a bottle standing on a red carpet, for olive oil it is “Pureza” (Purity), where the bottle lies on the Alentejo landscape, and lastly for Port Wine it’s “Elegância” (Elegance), featuring typical portuguese sidewalk with the city of Oporto as background.
With this new campaign, Verallia Portugal presents to its employees, clients, suppliers and partners a campaign full of style, sophistication and creativity.
You can watch the advertisings on the following video: